In today’s social media, most people watch short form videos on TikTok, Instagram and YouTube Shorts. An increasing share of those videos were human-made videos. Until the start of 2020, it started showing signs of more AI content, and now the percentage of AI in the media we consume is over 70%, according to The Daily Nexus of The University of California Santa Barbara. 

Social media platforms should use their algorithms to promote human-made content to viewers instead of AI-generated videos that are detrimental to the environment. 

 One of the main examples was a popular series on TikTok that was a rip-off of “Love Island.” The creator redid “Love Island,” but used AI to create characters that look like fruit. It gained fame, each video getting millions of views, and it might be taking views from real human beings creating and working on their own project. 

Most of these AI models they use on social media need water to cool down their machines. The water they use is freshwater, and they stated they used 12.7 billion liters of water in 2021 of AI alone, according to the University of California Riverside. It shows how much AI impacts the environment for our entertainment. 

The explosion of the platform Sora, made by ChatGPT, increased views on AI videos. It’s a text to video software and makes 30 to 60 second videos based off a user-inputted prompt. This software created a mainstream spread of more software that does the same thing but is better than the original. This explosion of AI videos made the percentages of AI in the social media skyrocket.